Aware Chosen as Tesco Charity of the Year 2012 & 2013


Tesco to team with Aware to ‘Beat The Blues’

16,000 additional teenagers in Ireland to receive programme with help from Tesco funds.

Irish Charity Aware has today announced that it has been chosen as the Tesco Charity of the Year 2012 & 2013, with charity money raised by the retailer this year going to fund Aware’s secondary schools depression awareness programme Beat the Blues, and funds raised next year supporting a new Life Skills programme, for people recovering from mild-moderate depression.

Funds raised during the partnership in 2012 will go towards Beat the Blues: depression affects many teenagers in Ireland and this programme helps create a better understanding of issues amongst pupils, teachers and parents. Funds raised through the Tesco Charity of the Year partnership will enable Aware to deliver Beat the Blues to approximately 16,000 additional teenagers this year.

Speaking at the announcement of the new partnership, Michelle Mahon, Corporate Responsibility Manager for Tesco Ireland commented, “We are delighted to announce Aware as our new Charity of the Year Partner for 2012 & 2013. We look forward to working with Aware this year to really raise awareness of, and education about, depression in Ireland and we feel that we can help to make a real difference to the lives of families nationwide by funding the roll out of Aware’s Beat the Blues programme this year.”

David Carton, Chairman of Aware describes this partnership with Tesco Ireland as a very important one for the organisation. “Beat the Blues helps our young people to identify sources of support so that if depression is, or becomes, a factor for them or someone they love, they know where to turn for help. Early intervention and ongoing support are key to recovery, and we need to ensure people learn this at a young age. We are so pleased that Tesco Ireland and their staff throughout the country have committed to helping Aware ensure this free programme is delivered to even more students nationwide in 2012. And it is fantastic too that we will have their support for the rollout of our new Life Skills programme next year.”

Since its inception in 2001, the Tesco Charity of the Year Programme has donated over €10 million to 8 Irish charities. The most recent Tesco Charity of the Year partnership with the Irish Cancer Society saw Tesco fund the roll out of the Society’s Care to drive scheme, a volunteer based transport programme for those living with cancer in Ireland.

For any Tesco Charity of the Year fundraising queries, please email

For any queries about Aware’s support services or education programmes, please contact

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