Mondelez pledge to Beat the Blues


Pictured L-R Bernard Brogan, Louise Stigant,CEO of Mondeléz Ireland and Gerry O’Brien, Head of Fundraising & Business Development, Aware

Mondeléz; the owner of well-loved brands including Cadbury, Belvita and the Natural Confectionary Company, has today signed a three year partnership with Aware, the nationwide organisation providing support, education and information around depression and bipolar disorder.

Through a combination of Mondeléz staff fundraising, sponsorship and commercial activities over the coming three years, the partnership aims to raise funds for Aware initiatives including ‘Beat the Blues’, a secondary schools education programme which highlights what young people can do to manage concerns and foster mental health and wellbeing.

Speaking about the partnership, CEO of Mondeléz Ireland Louise Stigant said

“We’re delighted to announce our charity partnership with Aware. The range of positive mental health and resilience programmes offered by Aware for secondary school students, and adults, as well as employees in the workplace is wonderful and we look forward to joining forces and helping to ‘Beat the Blues’!”

Aware has been providing support, education and information services around depression and bipolar disorder since 1985. Speaking about his involvement, Bernard Brogan, Dublin All-Star and volunteer Director, Aware commented

“I got involved with Aware because I wanted people to really understand that mental health is an essential part of every aspect of life; work, relationships, hobbies, football – mental health underpins every single part of it. I’m really delighted that Mondeléz has come on board as a supporter of Aware for 2016 and I have no doubt that as well as raising funds for Aware’s secondary school programmes, the partnership will also bring greater awareness to the issue and hopefully encourage people who may be struggling to reach out for the help that is available.”

Commenting at the launch Gerry O’Brien, Head of Fundraising and Business Development at Aware said

“Partnerships like this one with Mondeléz and its staff are absolutely essential for Aware: We rely on corporate donations and fundraising for 85% of our annual funding so there is no way we could bring our services to so many people without this type of support. The results and feedback that we get from people who have taken part in Aware’s services and programmes is genuinely phenomenal at times and we look forward to reaching even more people as a result of the Mondeléz and Aware partnership.”