Aware has launched its #BeattheBlues campaign with a special two-minute video intended to highlight something fundamental to each and every one of us: our mental health. The #BeattheBlues campaign takes place throughout September and aims to raise vital awareness of the organisation and its work, in particular its secondary schools programme also called Beat the Blues. Beat the Blues is delivered free to over 30,000 students aged 15-18 in schools across every county in Ireland each year.
With almost 75% of all serious mental health difficulties first emerging between the ages of 15 and 25 (Headstrong, 2011), Aware believes it is vital to educate young people about how to recognise symptoms of anxiety and depression and where possible prevent it from spiralling. The Beat the Blues programme helps teenagers understand the importance of looking after their mental health and helps them to build resilience and coping skills.
The Beat the Blues positive mental health programme costs the organisation €6 to deliver to one student and Aware is also fundraising this September to ensure it can continue to deliver the programme for the coming academic year. Anyone interested in getting involved can do so in one of four ways: Volunteer for local collections September 25th-27th; host your own fundraiser; donate at your local Topaz station, or finally text ‘beattheblues’ to 50300 to donate €4.
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