Sales of coffee in the lead up and during Christmas have resulted in a huge donation for mental health charity, Aware, which today announced a total of €63,000 raised through the Maxol campaign.
Drew Flood of Aware commented: “We rely heavily on the support of communities and corporate organisations like Maxol to ensure that we can continue to serve the Irish public with free support, education and information supports, regardless of the circumstances. This is a fantastic fundraising result and we are very grateful to all participating Maxol stations throughout the country and every single person who purchased a ROSA coffee or hot drink in support of Aware and our services.”
The Maxol coffee fundraiser saw 10 cent from the sale of every cup of ROSA coffee or other hot drink during November and December go to the charity, which it has been supporting for five years. During that time, through its annual Christmas coffee campaign and other initiatives, Maxol and its retailers, with the generous backing of its customers have raised a total of half a million Euro.
Brian Donaldson, CEO, The Maxol Group added, “Aware needs support to keep these vital services going. Over the last year, it has been encouraging to see how everyone rallies together when it is needed the most so I hope people continue to dig deep where they can and support charities like Aware who have limited fundraising opportunities at the moment. We are very thankful to our customers for their ongoing support of Aware.”