mytaxi and Aware launch new ‘Drivers of Change’ mental health campaign


mytaxi and Aware launch new ‘Drivers of Change’ mental health campaign

With one in four people using a mental health service at some stage of their lives according to Mental Health Ireland, the ‘Drivers of Change’ initiative is focused on helping taxi drivers to use their daily interaction with the public as an opportunity to become positive mental health advocates across Ireland.

Commenting at the launch, Bríd O’Meara, Aware's Director of Services: “We were delighted with the opportunity to partner with mytaxi on this initiative. Taxi drivers are very well placed in the community to assist in the reduction of stigma in the area of mental health.”

As part of the campaign Bríd O'Meara, facilitated a three-hour workshop for taxi drivers signposting Aware’s national services, as well as discussing symptoms of depression, how to have a conversation with someone who appears stressed, anxious or depressed with tips for positive mental health.

Speaking at the launch of the campaign, Roisin O’Brien, Head of Marketing, mytaxi Ireland, said: “Aware and mytaxi are partnering to give our taxi drivers the opportunity to also become drivers of mental health change in Ireland. Taxi drivers offer the perfect resource to challenge mental health stigmas and, with the benefit of an information workshop, provide information and signposting services in an informal setting. mytaxi is very pleased to give our drivers the chance to have a positive impact in this important area.”

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