Maxol and Aware Charity Partnership
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Maxol and Aware Charity Partnership

Maxol has today announced mental health charity, Aware, as its new charity partner.

The announcement was made today by Maxol’s Chief Executive Brian Donaldson, who was joined by Dublin footballer Bernard Brogan and Aware CEO Dominic Layden at the recently opened Maxol M3 Mulhuddart Services, to officially launch the partnership.

The aim of the partnership, which will run until at least the end of 2017, is to promote positive mental health in communities in Ireland. It will support the range and level of important services delivered by Aware in the Republic of Ireland and Aware NI in Northern Ireland.

As well as featuring Aware collection boxes in Maxol’s 230 locations, the partnership will also support the important issue of youth mental health through Aware’s Beat the Blues schools programme for teenagers aged 15-18.

A further key initiative will be Aware and Maxol’s Mood Walks, a series of walks taking place across the country where communities are encouraged to come together to get to know each other, while keeping active and maintaining positive mental health. More details on these activities will be announced shortly.

Commenting on the new partnership, Brian Donaldson, Chief Executive of Maxol commented, “We’re very proud to partner with Aware, who do such important and admirable work across the country. We have been focussing much of our efforts on community level initiatives of late through our retail network, and this partnership will reinforce that at each of our 230 locations.”

Chief Executive Officer of Aware, Dominic Layden added, “Aware is delighted to work with a national, trusted and well known company such as Maxol. Mental wellbeing is a vital foundation for every aspect of life and being able to work with a company which is at the heart of so many communities right across the island is a real opportunity to highlight mental health and wellbeing to all.”


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